American Sewing Guild 
Santa Rosa CA
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Nature’s Fabrics:

Catering to the

Sustainability Movement


Date: April 1, 2023 at 10:00am. Come at 9:30 to socialize.

Location: Via Zoom. See newsletter for link to sign up.

Speaker: Jeanne Cain of Nature's Fabrics

According to Fashion and Home Decorating magazines, sustainabilityis a big trend for 2023. Is this a new era of awareness about consuming andproducing garments that are less harmful to the environment? Natural fabrics such as wool, linen and cotton have existed for millennia. But we are also seeing recycled materials and fabrics made from newer fibers such as soy or hemp. Our choice of materials is what impacts the environment the most. Bychoosing eco-friendly fabrics alone, we’re taking a huge step toward a more sustainable wardrobe.

Nature’s Fabrics caters to sewists who are concerned about their environmental impact. They strive to bring us the very best fabric for all our sewing needs. They prefer natural and organic fabrics produced in the most ethical and earth friendly manner. They work with their manufacturers to be sure the fabrics are free from harmful chemicals, and that they do no harm to our environment. They also bring to market fabrics that are reused and recycled so that waste can be minimized.

Michael and Jeanne Cain are the owners of Nature’s Fabrics. They will talk to us about their company, how it started, how it has changed, where it is going, and what is their company philosophy. Topics will include their market niches, product lines, recycled fabric, and lesser known fibers such as hemp, modal and tencel. They will also enlighten us about the challenges and future of the natural fiber market and what it takes for an online retailer to cater to a customer that prefers to purchase in-person rather than over the internet.

Our program starts at 10:00am and usually features a speaker. Come at 9:30 to socialize. After the program we take a short break before having our business meeting and show and tell.


Visitors and guests welcome!  Email us to get the Zoom link.


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ASG is a membership organization that welcomes needlework enthusiasts of all skill levels and from many different walks of life. 

Our Chapter is located in Santa Rosa California, and we have members from all over Sonoma, Napa and Marin Counties. And some from further away such as Medocino and Lake Counties. Members meet monthly either in-person or over Zoom. They can participate in neighborhood groups and Sit and Sews to learn new sewing skills, network with others who share an interest in sewing and related arts and participate in community service sewing projects. 

Membership in the Guild gives you an opportunity to experience your love of any type of needlwork with others who share your interest.

Click here to check out the national website. Discounts and webinars and more are on the website.

    Questions? Email us and 

    we will respond promptly.

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